AD MANAGEMENT
Show up at the top when somebody is looking for you right now.
$650
then $450 a month to run it. Your ad budget is separate and goes straight to Google.
Ads are the one thing I don't sell online. I need access to your ad account and your card on file with the platform first, so we start with a call.
Her heat goes out at 6 a.m. in January. She's on her phone before she's had coffee, searching 'furnace repair near me.' What she sees first is three ads. Search results take ninety days to move. Ads run in days. That's the whole difference, and it's why ads are the right answer for a business that needs work on the calendar this month.
WHAT YOU GET
What the management includes
Included
To build it
- Google Ads or Facebook account and campaign setup
- Keyword research, finding the searches people here actually use, not a national list
- A look at who else is bidding against you here
- Location and service-area targeting
- Negative keywords, so you stop paying for searches that were never going to call
- Campaign and ad group structure, organizing related searches and ads so the right message shows
- Ad copy: headlines, descriptions, and extensions, the extra links and details shown with an ad
- Conversion tracking, so you know which calls came from ads, plus call tracking where it applies
- Bidding and budget strategy, deciding what to pay for each click and where to put the budget
- Launch and testing
Every month
- Search term review: what people actually typed to find you
- Negative keyword additions
- Bid and budget adjustments
- Ad testing
- Conversion review
- A monthly report showing what you spent, how many people clicked, how many called, and what each call cost you.
Not included
- Your ad budget. That goes on your card, paid directly to Google or Meta. I get billing access so I can manage the account, but the money never comes through me and I never mark it up.
- Guaranteed leads, cost per lead, or ad position. Cost per lead is what each inquiry costs, and ad position is where your ad appears. Nobody can promise those honestly.
- A landing page build. A landing page is the focused page someone reaches after clicking an ad. If the ads need one, that's website work and I'll quote it before doing it.
- Photography or video.
- A second platform. Google and Facebook are separate campaigns and separate fees.
- Managing an account other people are also editing.
WHAT IT COSTS TO RUN
What you'll need to spend on ads
For HVAC, plumbing, roofing and electrical around here, the clicks worth having run $20 to $50. At $750 a month in ad spend you'd buy about twenty clicks, which isn't enough for Google to learn anything or for you to know whether it worked.
So I'd start at $2,000 a month in ad budget for the trades, and $1,500 for most other service businesses. If that's more than you want to spend right now, say so and I'll tell you what I'd do instead.
ONE MORE HONEST THING
The first 30 days is a learning period.
Google is figuring out who converts, I'm cutting the searches that waste money, and the numbers move around. By day 45 you'll know.
Ready to talk?
No pitch. I'll tell you if I don't think you need me.
The $450 a month starts when the ads go live, not today. Your ad budget is separate and goes straight to Google.