GOOGLE & FACEBOOK ADS
Show up at the top when somebody is looking for you right now.
$650 to build it. $450 a month to run it. Your ad budget is separate and goes straight to Google.
Book a Free Strategy CallHer heat goes out at 6 a.m. in January. She's on her phone before she's had coffee, searching 'furnace repair near me.' What she sees first is three ads. Search results take ninety days to move. Ads run tomorrow. That's the whole difference, and it's why ads are the right answer for a business that needs work on the calendar this month.
INCLUDED
What's included
To build it
- Google Ads or Facebook account and campaign setup
- Keyword research for Northwest Arkansas, not a national list
- A look at who else is bidding against you here
- Location and service-area targeting
- Negative keywords, so you stop paying for searches that were never going to call
- Campaign and ad group structure
- Ad copy: headlines, descriptions, and extensions
- Conversion tracking, and call tracking where it applies
- Bidding and budget strategy
- Launch and testing
Every month
- Search term review: what people actually typed to find you
- Negative keyword additions
- Bid and budget adjustments
- Ad testing
- Conversion review
- A monthly report showing what you spent, how many people clicked, how many called, and what each call cost you.
NOT INCLUDED
What's not included
- Your ad budget. That goes on your card, paid directly to Google or Meta. I get billing access so I can manage the account, but the money never comes through me and I never mark it up.
- Guaranteed leads, cost per lead, or ad position. Nobody can promise those honestly.
- A landing page build. If the ads need one, that's website work and I'll quote it before doing it.
- Photography or video.
- A second platform. Google and Facebook are separate campaigns and separate fees.
- Managing an account other people are also editing.
WHAT IT COSTS TO RUN
The honest part, and most people won't tell you this before they take your money.
For HVAC, plumbing, roofing and electrical around here, the clicks worth having run $20 to $50. At $750 a month you'd buy about twenty clicks, which isn't enough for Google to learn anything or for you to know whether it worked.
So I'd start at $2,000 a month in ad budget for the trades, and $1,500 for most other service businesses. If that's more than you want to spend right now, say so and I'll tell you what I'd do instead. I'd rather give you the real number than take your money and underfund it.
ONE MORE HONEST THING
The first 30 days is a learning period.
Google is figuring out who converts, I'm cutting the searches that waste money, and the numbers move around. Don't judge it on week one. By day 45 you'll know.